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DirAction Launch

skills, IT skills, fast nuces lahore, top IT universities in pakistan, nabeel qadeer in fast nuces lahore
SkillUp-FAST MoU
February 4, 2022
Nabeel Qadeer, Idea Croron Ka, DirAction, ecommerce companies in Pakistan, PTI, Imran Khan Cabinet
Scaling-Up Pakistan
January 1, 2022

DirAction was launched with a clear vision - to empower our people through skill development. Our core areas of focus where we distinguish ourselves are three - youth, women & self-esteem. 

Pakistan’s youth is its future and nurturing their potential is our responsibility. Our primary focus at DirAction is to push the youth to dream bigger, & through skill enhancement, we can embark them on the route to exploring their full potential.

Secondly, our focus is to give women a platform to thrive & grow. It is their financial stability that will build their self-esteem and in turn, will enable us as a nation, to stand strong socially & economically at par with the world.

Thirdly, we are dedicatedly studying the exemplary life of Prophet Muhammad (PBUH) to take inspiration in the areas of business, leadership & more. The aim is to cultivate a way of life that accelerates growth.

I'd like to thank Prof. Dr. Chaudhry Abdul Rehman (Chairman Infinite ScaleUp, The Superior Group & Nai Baat Media House) for being the first believer & chief investor in the idea. A special note of gratitude to Hasaan Khawar (Special Assistant to Chief Minister Punjab on Information & Special Initiatives), Raja Yasir Humayun Sarfaraz (Minister for Higher Education & Information Technology Punjab) & Ali Salman Siddique (Chairman, TEVTA Punjab) for gracing us at the launch.

Lastly, I am proud of my team for pulling off a stellar event & wish to see them break bigger grounds in the future.

Let's keep investing in the human potential of Pakistan together!